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Our customers are honest, hard working people who are aspirational and family oriented. They have strong values and are also stable:

  • Average Monthly Gross Income: $2,280
  • Years in the US: 12.2 years
  • Years at the same employer: 3.3 years
  • Male: 77%
  • Female: 23%
  • Dependents: 2.6
  • Bank account: 70%
  • Foreign born: 77%
  • Thin and/or no credit file: 92%

Although our customers demonstrate stable behaviors, most remain outside of the financial mainstream. For example, 30% are still un-banked, and of those that are banked, over 60% still pay 1-2.5% to cash their payroll checks at check cashing locations (as opposed to depositing them in their bank accounts). Worst of all, 92% are outside the credit market due to a lack of established credit history. Without thick credit files or FICO scores, 99% of credit card companies and banks will not approve applicants. As a result, 92% of our customers would have likely been denied credit based on a typical FICO score underwriting process.